At Prentis Wealth Management, we believe that the process and discipline essential to achieving investment success includes making a plan, executing the plan and regularly reviewing the plan. Our approach to creating investment portfolios begins by aligning your investments with your goals and risk tolerance.
This philosophy comes to life in the five steps of our investment planning process.
1. Organize and Analyze Your Current Position
We will help organize your finances and, where possible, simplify, coordinate and consolidate your financial affairs.
We will work closely with you to determine your needs, define your goals and establish your risk tolerance.
Wells Fargo Advisors' Envision® investment planning software is a useful tool. We use it to help you accomplish your life and financial objectives and to achieve an appropriate balance between your desired retirement age, retirement income goal, savings rate, special needs and risk tolerance.
2. Develop a Disciplined Approach
Analysis of your unique needs, goals and risk tolerance will help us to develop a prudent investment strategy. This investment strategy begins with the establishment of an appropriate asset allocation.
3. Formalize an Investment Management Policy
Our first mission is to consult with you to determine the most productive and cost-effective investment management approach; essentially, there are three investment management alternatives:
A) We consult with and advise you on your investment selections,
B) Day to day investment decisions are managed by us and/or,
C) We help you select other managers to manage your investments.
We may use some combination of all three approaches. We believe the advantage of our process and our firm's open architecture is that we can focus on the approach that is best for each investor. Just as it is important to diversify assets, it is important to diversify managers and investment styles. We focus on the puzzle as a whole and not just the individual pieces.
4. Implement the Investment Plan
All of the preceding steps are crucial to creating a successful investment portfolio. Our portfolios are customized on an individual basis, taking into consideration where you are starting from. We are always tax-sensitive and considerate of the investing preferences of our clients. Whether your focus is safety of principal, socially responsible investing, income or aggressive growth, our role is driven by your needs, risk tolerance and investment objectives.
5. Review, and Rebalance
Together, we regularly meet to review your individual holdings, asset allocation and performance. Our process is designed to ensure that we stay on track to meet your investment goals.
6. Consult and Counsel
Investing is an ongoing process that is built on a foundation of open and frequent communication. Market volatility is to be expected. Our process is built around the discipline of creating an investment plan that positions clients for long-term success while still enabling the flexibility to take advantage of short-term market opportunities. Too often, investor concern can lead to “buying high” and “selling low” when emotions rule the day. Every step of our process is designed to help clients do the opposite over time.
We are always available for counsel. Oftentimes, a review of one’s Envision Plan, the history of market up’s and down’s, plus the perspectives of the Wells Fargo Investment Institute and others we follow can help clients feel reassured of their plan and progress toward long-term goals.**
*Asset allocation cannot eliminate the risk of fluctuating prices and uncertain returns.
*Diversification does not guarantee profit or protect against loss in declining market.
*Independent money management or advisory programs may not be suitable for all investors
* Wells Fargo Investment Institute, Inc. is a registered investment adviser and wholly-owned subsidiary of Wells Fargo Bank, N.A., a bank affiliate of Wells Fargo & Company.